An analysis of the profit model of College Students’ Network Entrepreneurship

regardless of the traditional business behavior or e-commerce as the core of the network business behavior, profit is a prerequisite. For new network entrepreneurship, profit or profit is expected to have important implications for the ongoing entrepreneurial drive, and for the larger economic pressure and even borrowing to get money to start a business student, it has a great practical significance to profit. However, in reality, only a few students can make a profit in the network entrepreneurial activities. This involves a variety of factors, such as individual endowments and individual differences, the deployment of entrepreneurial resources, school guidance and government support, as well as the local economic environment and entrepreneurial atmosphere, etc.. Many scholars have carried on the macroscopic analysis to these factors, but at present our country lacks the research to the network commercial behavior profit pattern, but this kind of microscopic concrete research has the practical significance to instruct the student network entrepreneurship.

any business act should be in accordance with the laws of economics P (Ying Li) =R (income) -C (cost), the meaning of is P> O. Profit model is to provide value for customers, and they can share the benefits of the system. Based on the analysis, this paper analyzes the profit pattern of various network business behaviors and the feasibility of the university students to choose this kind of business model.

at present, there are three kinds of profit modes of network business behavior: one is based on the mode of commodity trade; the other is based on the service model; the other is based on the mode of information delivery in the; three. The information the pay mode "refers to the Internet information agency based, such as various types of auction sites, the profit model of the threshold limit of ordinary student entrepreneurs to enter, in reality, few students entrepreneurs involved, in this small series is not discussed.

1 model based on commodity trading

is based on network information technology to carry out the operation mode of product trade. There are self built sites and relying on third party platforms (such as Taobao) for trading. The vast majority of Internet entrepreneurs choose the latter, especially in the majority of Taobao users.

(1) cost profit analysis of the profit model


model of cost mainly from the financing cost, purchase cost, logistics cost, inventory cost, equipment cost, early return cost spreads its profit mainly from

after sales

for students entrepreneurs, in terms of computer, Internet costs have the cost of compression space. Inventory costs vary depending on the size of the student. The majority of students shop smaller, basically no inventory cost pressures. Student entrepreneurs, the main cost is the purchase cost, due to the lack of social resources, it is difficult for students to relate to price concessions in the customer bargaining power supply, improve the environment of the network economy, which is the main bottleneck.

(2) the advantages and disadvantages of the profit model

to Taobao shop, for example, students entrepreneurs still occupy a greater advantage. First of all, this way to enter the threshold is low, students entrepreneurs just have a computer and Internet access, you can free or at a very low cost to open stores in Taobao. Relative to traditional stall management, online >