introduction: beauty is the core of the group purchase mode, still lack of scale. 2014, although the amount of the transaction amounted to 46 billion (not their own revenue), but compared to the real electricity supplier platform, or a small point. Of course, comments, and smaller litters of glutinous rice.
a few days ago, Wang Xing, a well-known media sources, Yin Sheng, said in an interview, O2O industry, if the 2015 who first listed, it means that it basically gave up, surrendered.
many people may not understand the meaning of this sentence. In fact, it is a psychological warfare: both a self evidence, but also a secret attack.
said the United States since the first group card. The reason is that the U.S. group to buy as the core model, is still a lack of scale. 2014, although the amount of the transaction amounted to 46 billion (not their own revenue), but compared to the real electricity supplier platform, or a small point. Of course, comments, and smaller litters of glutinous rice.
this situation, in the face of a huge O2O market, emergency sprint IPO, then some embarrassment. You are not only a lack of scale, but not profitable.
this case, unless you are a hero, the industry famous for many years, there have been many successful cases of capital market verification, otherwise you again, reasonable packing mode growth quickly, lack of scale effect, it is not profitable or an unknown.
this is beauty group will continue to find a crazy burn layout for washing. You can see that in the past few months, the monthly 150 million takeaway burn, burn hotel.
of course, it can be expected that in 2015, the U.S. group will continue to expand the trading volume crazy burn. Wang Xing said, reaching 100 billion, I think, if you still continue the 2014 game, this is not a problem, group purchase mode is to burn for water, scale.
do you think it would be better for him to be on the market in this situation?. Overseas capital markets have no choice, crazy canvassing shares. However, after Ali IPO, the concept of class electricity supplier can not see the short-term look like a cow.
and beauty group since the card points is in the establishment of "big platform idle away in seeking pleasure", it should be as soon as possible out of the group purchase impression. If you see it will be defined as a cross sectoral marketing model (also a trading model), you will experience it in the integration of experience in the review of change. But it started buying it, this change involves organizational structure and cultural level, a comprehensive transformation will not be so simple. Buy to the industry a low quality, a profound impression of the original competition. It developed a C dependent end consumers, but to earn money merchants love. Over the past few months, the United States has also been associated with turbulence within the group.
is the tool group purchase quickly into the market, as long as you dare to burn, there is speed to grab business. The United States said that the layout of thousands of cities, is to rely on this