(Abstract) Baidu MALL in the early investment is the biggest feature of the positioning of high-end brand features, only the introduction of 1000 high-end brands (domestic brands under the line), only the official cooperation with the brand.
Tencent science and technology news (Le Tian) April 30th news, according to informed sources, Baidu open up online and offline resources under the new electricity supplier platform Baidu MALL or will be formally launched in the near future. This is an important attempt in Baidu electricity supplier business.
reports, Baidu will not only rely on Baidu maps to the position of the original query and push service, the introduction of Baidu MALL brands online shop, online users into offline transactions; at the same time will achieve to the brand counters the line drainage line (released under the line of stores telephone, address, Baidu Maps Navigation, customer) can also buy online, offline store pickup.
Baidu MALL in the early investment is the biggest feature of positioning high-end brand features. It is understood that Baidu MALL only the introduction of 1000 high-end brands (domestic brands under the line), only official cooperation with the brand. The target customer is 25-40 years in the high-end customers (white-collar petty, middle-class families).
Baidu said that domestic and foreign brands including Estee Lauder, CLARKS, PHILPS, Columbia, Carolina, love, beauty and other person in charge of the electricity supplier, including LV group, Shanghai Taiwan consultation will be optimistic about the Baidu MALL project, hope to further cooperation.
should be noted that, when Baidu and Japan Lotte website set up a joint venture B2C website Le cool days, the two sides were holding 49% and 51%, but the site has collapsed in April 2012. Baidu has also launched the C2C platform has ah, also failed to end.