when we talk about " content marketing " a lot of people always think of the inertia of content marketing = copy". Now, " content marketing " in the product, packaging, service, staff, location and company related connection point, there are " ". Its essence is to give the company the value of each connection point, so that consumers have a strong sense of the company’s overall brand awareness. When we talk about ", " content; marketing; many people think: the total inertia is not write soft article, find a not so " Mrs. Wang maigua, puff " point of view, disguised about your products? They are: from the perspective of content marketing = copy.
now, and consumer communication process, no longer " a throat trading ". The " the front " it’s getting longer and longer. Modern marketing is changing from simple commodity exchange into a service, interaction, connectivity and continuous relationship. These consumers are not only satisfied with the understanding of the product, they want to be able to understand the company’s comprehensive information than the seller’s employees. Any point of the enterprise, may move them. Similarly, even if you are OK, but the other point even smear, intense darkness without light, will allow consumers to immediately abandon.
so, in this, I put forward the concept of " panoramic content marketing ". Namely: today, " content marketing " in the product, packaging, service, staff, location and company related connection point, there are " ". In particular, this is not a deliberate packaging. " " packaging deliberately; like the windows of paper, sooner or later will be the consumer to pierce. " panoramic content marketing ": the essence is: to give the company the value of each connection point, so that consumers have a strong sense of the company’s overall brand awareness.
next, I will analyze several common " connection point ". The situation of each company is different, along this clue, layout " panoramic content marketing ".
to " product " the value of content marketing is: make the product become the topic of the consumer’s word of mouth. The consumer thinks your product has the content, they want to discuss this product spontaneously. Is the unchangeable truth: rather than dig hollow thought how touted for their products, rather than think about it: how to build a scream and scream? Products, one of the KPI is: the content of marketing value! To become a public topic (positive).
case: Muji (MUJI) what are very worth buying things?
July 2014, a