Gardai at Bunbeg are investigating an incident at Ranafast overnight where tyres on a car were slashed.The vehicle was parked outside a private dwelling and the vandalism was discovered this morning.It is understood Gardai are investigating whether there is any link to the tyre slashing incident on two cars at a private house at Keadue over the holiday period. On that occasion, a total of ten tyres were slashed on two cars and a trailer.Anyone with information is asked to contact Gardai at Bunbeg or the Garda confidential line.Outrage at second tyre slashing attack at private house was last modified: January 3rd, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)
It’s always refreshing to see a company that’s been in operation for nearly a century adapt new technologies and move away from old ways of doing business. There is somewhat of a danger in being in continuous business for that long—the danger of complacency; the danger of thinking “We’ve always done it that way;” or even the danger of simply bucking change for the sake of taking a safe, risk-free position.Pep Boys is a company that has seen substantial change in the ninety-one years it’s been in business. This American auto parts icon hardly needs an introduction. Originally founded in 1921 as a single retail location in Philadelphia, Pep Boys is now a $2 billion powerhouse that operates over 700 stores throughout the U.S. and Puerto Rico, as well as running over 7,000 service bays.It’s a multi-faceted business operation that caters to all aspects of the consumer automotive industry, from parts and service to shade-tree, do-it-yourself mechanics. Pep Boys thoroughly embraces the unique American love affair with the automobile, and carries thousands of aftermarket parts for customizing your ride; a pastime that is perhaps more important to Americans than any other culture in the world. If it belongs on a car or truck, there is a good chance Pep Boys can sell it to you, fix it for you, or upgrade it.- Sponsor – A Multifaceted Loss Prevention LandscapeIt’s hard to encapsulate the loss prevention challenges endemic to Pep Boys without having a good feel for the landscape of this very diverse company. While Pep Boys has the usual retail challenges, it must also contend with some issues that are peculiar to the type of business it conducts, which is more or less unlike anything out there. The business model isn’t solely retail, it is also comprised of a service segment with lots of parts, tools, and other consumables to track, as well as a massive reverse logistics model to track core returns. On top of that, Pep Boys also has five distribution centers, where the chain’s gargantuan parts supplies are stored. Finally, there are over 19,000 associates who work in the stores as well as the distribution centers.In charge of the company’s loss prevention efforts and directly in charge of this formidable array of hydra-like problem areas is Bryan Hoppe, who was recently promoted to the position of vice president of store operations. Up until this promotion, Hoppe was the vice president of asset protection; a position he held for four years.Not only is Hoppe a career loss prevention and operations professional, he’s also a career auto parts expert. Hoppe got his start in the industry in 1995, when he began a stint with Western Auto Supply Company, where he was a store manager for two years. After that, he embarked on a ten-year career with auto parts giant Advance Auto Parts, where he started as a store manager. By the time he left Advance in 2008 to join Pep Boys, he was in charge of asset protection for the company.While career loss prevention executives aren’t particularly rare, it’s definitely rare to see an executive who has worked within the same industry segment for his whole career. Typically, loss prevention executives tend to cross-pollinate, moving from retail segment to retail segment, even though the actual product each company sells might be totally different. In this case Hoppe brings a remarkable amount of focused expertise from which Pep Boys can directly benefit.The Way Things WereWhen Hoppe came on board in 2008, he found Pep Boys to be pursuing an asset protection model that was, for the most part, outdated. “We were following an SOP-based model,” says Hoppe, “a model where we would conduct lots of investigations and audits.” As a matter of fact, Hoppe found that the LP staff in place included top-notch professionals who believed in what they were doing and gave asset protection their best efforts. Whereas a substandard AP model can oftentimes be blamed on substandard personnel, clearly, this wasn’t the case at Pep Boys. It was just a matter of the way they were looking at the problem.Hoppe has an interesting, but poignant anecdote to describe the problem: “When someone walks into a Home Depot and asks for a drill bit, what do they really want?” he muses. “They want a hole. That’s the problem. We were so focused on the drill bit that we lost sight of the hole.”Essentially, what the LP department of Pep Boys was trying to do was to kill the shrink problem with standard operating procedures, almost, in a sense, trying to legislate the shrink problem out of existence. Areas of shrink would be indentified, and then large, detailed, and expansive audits would be performed. The audits would in turn prompt the genesis of a new series of rules, procedures, and checklists that needed to be followed by the individual store—all the while completely missing what the root cause of the shrink problem was in the first place. “Our entire shrink plan was SOP based, with not a lot of root-cause analysis,” states Hoppe, “We were doing things that were industry best practices for years, but we wound up with hundreds of SOPs.”As with other companies, Pep Boys also had a strong investigative loss prevention model that focused heavily on investigations, both for internal and external theft. The investigations model is a vestige of early loss prevention efforts, a mindset of cops versus criminals, and curiously, it still pervades modern loss prevention even though it’s been proven multiple times in different market sectors that outright theft isn’t usually the major cause of shrink within an organization. “We were seeing shrink as a theft problem rather than a business problem,” says Hoppe.All of these audits and SOPs were eventually becoming burdensome to the stores and store managers, who simply couldn’t keep up with the rules and procedures being pushed down from above. “With all the stuff a store manager has to think about, you’re getting his attention for around 15 to 30 minutes per week,” states Hoppe, who soon realized he needed to remove burdens from stores, rather than add to them.Turning the RudderIt didn’t take Hoppe long to realize that the ship needed to change course. He took stock of his situation, and found himself surrounded by quality and seasoned loss prevention professionals, but ones who needed a new focus. According to Hoppe, “In my mind there are three different types of loss prevention organizations. The first is the police/audit type, where everything is a criminal investigation. The second is the consultant culture, where extensive rules are developed and an attempt is made to legislate shrink out of existence. The third is what I call ‘operationalizing the LP,’ and that’s what we went with.”Even though you might not find “operationalizing” in your dictionary, Hoppe’s concept of the idea definitely bears looking into. Essentially, Hoppe implemented a structure in which loss prevention professionals started to perceive themselves as business partners with operations. They began to take ownership of loss prevention problems rather than blaming it on another department or even some unseen thief. “Cradle to the grave, we now own the shrink problem,” states Hoppe. “We all share the responsibility to manage shrink.”An excellent example of this was Pep Boy’s move to have high-shrink products spider-wrapped at the distribution centers as well as reaching out to vendors to have them rethink their packaging rather than letting the stores deal with the problem. It was a classic loss prevention problem—certain products were packaged from a sales standpoint rather than from a security standpoint. In the old way of doing things, “We would build an extensive audit and then update the SOP,” says Hoppe. In the new way of doing things, “We had the distribution centers wrap the merchandise. They’re set up to do that, while the stores aren’t.” The solution not only solved that particular shrink problem, it shifted the burden of dealing with that problem away from the stores and onto the distribution center, which was better equipped to deal with it. “We needed to take the job of merchandise protection out of the stores,” states Hoppe.Ownership of shrink is also a big theme in Hoppe’s master plan. He describes former practices at Pep Boys like this: “In the past, we’d send an auditor to a store. Twenty-one days later, an investigator might come by. Seven days after that, perhaps an AP manager would pay the store a visit. Then there would be a question; who owns what?” This example illustrates the overlap in duties, as well as the complete lack of ownership of the actual responsibility for the problem.Like many loss prevention executives who have seen the light on outdated LP models, Hoppe started out in part by eliminating certain roles within the LP department. The investigator role and the auditor role were axed, with those personnel shifted over to the larger, more overarching asset protection role. Hoppe then modeled the organizational structure of these personnel after the operations division. For each operations position, a corresponding asset protection position was created, and thus the area and divisional levels of operations and LP became perfectly aligned. Currently, each AP manager is responsible for everything shrink and claims related within the stores under his control.New Ideas and New TechnologyHoppe’s new ideas came in the form of an “eye-level” shrink program, comprised of three separate components. First off was the requisite corporate culture change needed in order to convince non-asset protection employees that AP was important and reducing shrink was everyone’s responsibility. This was followed by innovation, which comprised of SOP refinements and the building of a better AP process. Finally, some investment was inevitably needed to equip Pep Boys with a much needed shot in the arm technology wise.Part of Pep Boys’ technology purchase was devoted to the widespread roll out of CCTV systems and DVRs, which the company had previously not devoted much attention to. This also helped the company curb in-store theft as well as the inevitable shrink and accidents that are associated with Pep’s service-bay operation.One of Pep Boys’ biggest process refinement and technology rollouts revolved around the reverse logistics model that necessarily pervades their operations. It’s a problem that’s peculiar to auto parts and similar stores, and it revolves around the concept of a core charge. The way it works is that the customer orders an auto part, and besides the cost of the part itself, the customer is charged what is known in the industry as a “core charge.” The customer then installs the part he or she purchased, and brings the old part back into Pep Boys, and is subsequently refunded the core charge fee. From there, Pep Boys sends the old part to be refurbished and then the refurbished part is sold again, starting the process over again.With this model, the customer had an overwhelming incentive to return the old part, because they inevitably wanted a refund of their core charge. Pep Boys associates, however, had no such incentive, and subsequently, many core return parts were thrown away, forgotten, or lost, resulting in a huge expense. Realize that without the rebuildable core, Pep Boys can’t resell that part, and the part therefore becomes a loss to the company. “Ninety-five percent of our reverse logistics never made it onto the pallet,” says Hoppe, speaking of the way it used to be. “It was process shrink, not theft.”Hoppe decided to curb this by giving each core part a bar-coded “license plate.” Now, when a core part is returned, it’s scanned into the system and tied to a manifest. Hoppe and his team can now tell whether that part made it onto the pallet, and subsequently made it to the distribution center. “Before, there was a lack of buy in at the store level. It resulted in a big, black hole at the end of the year,” says Hoppe. Associates were also polled, asking their opinions on the AP process in general. During this process, it was noted that the conventional LP awareness program using posters that were posted in each retail location were universally disliked and seldom if ever read. Hoppe and his team replaced these with a fun course and more personalized instruction at the behest of employees, which has thus far turned into a success. In addition, the program includes an online training technology that encourages associate participation and reinforces the messaging (see sidebar page 46).The Road Ahead Kevin CookWith current shrink numbers literally a shadow of what they used to be, one would think Hoppe would have every reason to sit on his laurels and simply keep going in the same direction, but he’s not. This may be part of the reason he was promoted to the coveted role of VP of store operations. While AP still falls under Hoppe’s jurisdiction, he could have easily filled his old spot with one of his protégés. However, he decided to take a different course of action, hiring LP industry veteran Kevin Cook to lead the charge.Cook is also a veteran of Advance Auto Parts and is extremely results driven. When asked why he would recruit someone outside the company rather than promote from within, Hoppe stated, “I knew he would come in and question everything I did. Kevin’s mandate is to improve on what we have right now, not what we had four years ago.”It’s an interesting philosophy to be sure, and it’s a bold one as well, since all of Hoppe’s decisions will be scrutinized for efficacy at his own behest. Putting a fresh set of eyes on what Pep Boys has been doing for the last four years under Hoppe’s watch is also incredibly humble, to say the least. That’s mainly because Hoppe is trying to build a leaner, meaner Pep Boys rather than trying to validate his accomplishments. “He’s going to revisit everything I’ve done,” states Hoppe. Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox. Sign up now
Everything you ever wanted to know about perovskite, Earth’s most abundant type of mineral—that we almost never see Perovskite is one of the most common crystal structures on the planet, but why is it so interesting to researchers from many scientific disciplines? Science looks into the properties of this odd cube of atoms, and what cutting-edge research is being performed on its many varieties.Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*) By Andrew WagnerNov. 17, 2017 , 4:30 PM
OSU has survived the cut from 9 schools to 4 for Louisiana safety Israel Mukuamu. The three-star prospect announced his final four schools on Monday which included Florida State, OSU, South Carolina and Indiana.Mukuamu, a Parkway High School recruit, holds nearly 20 offers from the likes of Florida, Ole Miss, Purdue and others. The big-bodied, 6-4 safety is set to make his final decision on July 24 in a commitment ceremony at his old school in South Carolina.AdChoices广告“When I went up there,” Mukuamu said of his recent visit to OSU, “Coach Gundy sat me in his office and told me he that he thinks I’m the guy for the program and that no matter what they’re going to keep a spot for me. They’re just waiting on me. Coach Hammerschmidt actually compares me to the safety there now, Tre Flowers. He said I could potentially come in early, play early and be the next him because he’s looking for another tall DB like him to play that strong safety position.”Mukuamu says he’s looking for a place that features a sports medicine program that fits him, but more importantly, he’s looking for the right fit as a program.“A coaching staff and football team that’s really family-based,” said Mukuamu. “It’s all about family to them. Education and a place I can play early and win championships.”After a late offer and surge in his recruitment, Florida State is the presumed favorite in his recruitment, especially after making consecutive visits to Tallahassee in mid-June. We’ll see if safeties coach Dan Hammerschmidt has some tricks up his sleeve to even the game before he makes his final decision. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
Manchester United VIDEO: Grateful Mourinho hugs reporter for avoiding Pogba questions Ryan Benson Last updated 1 year ago 07:05 22/2/2018 FacebookTwitterRedditcopy Comments(0) Getty Images Manchester United UEFA Champions League Sevilla v Manchester United Sevilla José Mourinho Paul Pogba Videos The Manchester United manager could not hide his joy after being asked about Scott McTominay’s performance against Sevilla Jose Mourinho hugged a reporter for asking about the performance of Scott McTominay instead of Paul Pogba after Manchester United’s 0-0 draw with Sevilla, before going on to shower the young midfielder with praise.Pogba’s status in the United squad has been a hot topic of late, with the Frenchman dropped at the start of the month against Huddersfield Town in the Premier League.Reports then began to circulate claiming Pogba and Mourinho had fallen out, before the midfielder was left out of the FA Cup win over Huddersfield at the weekend due to illness. Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Mourinho has constantly insisted McTominay deserved his initial chance after replacing Pogba, becoming frustrated in news conferences when quizzed on the former Juventus star rather than the United youth product.But that changed on Wednesday, with Mourinho asked about the performance of McTominay, not Pogba, who only featured because of a 17th-minute injury to Ander Herrera.And, in response, Mourinho said to BT Sport : “Can I hug you?”That’s a [good] question, because when I went to the press conference all the questions were about Paul.”I think the questions should be about the kid [McTominay]. I think he was fantastic. He did everything well.”He put pressure on [Ever] Banega which was important to stop their playmaker playing. He was always comfortable, simple, saving in possession – he was brilliant.”But I also think, in my opinion, the midfield started well before Herrera had to go out, and then Pogba made a big effort to go into that dynamic, the dynamic we needed and he gave a positive performance.”FT – Sevilla 0 #MUFC 0.It ends all square in southern Spain. pic.twitter.com/eQIIdeXRdn — Manchester United (@ManUtd) February 21, 2018 “Scott McTominay played very well…””Can I hug you?! Thank you, thank you!””No more Pogba questions!” @DesKellyBTS and José Mourinho hug it out after the match pic.twitter.com/OFIIhkYLyZ — Football on BT Sport (@btsportfootball) 21 de febrero de 2018 The result in the Ramon Sanchez Pizjuan leaves the tie wide open ahead of the return leg at Old Trafford and Mourinho has called upon supporters to create an atmosphere similar to the one Sevilla fans produced on Wednesday.”It’s a match in our house,” he said. “I believe Old Trafford misses a big European night.”Of course last season we had the Europa League, but that has a different meaning. The year before we had no Champions League, so I think OT needs and they can create a similar atmosphere as here and push us to win a difficult match.”
World Cup Messi always ‘confident’ Argentina would seal dramatic World Cup progress Chris Burton Last updated 1 year ago 04:36 6/27/18 FacebookTwitterRedditcopy Comments(10) CHRISTOPHE SIMON/AFP/Getty Images World Cup Nigeria v Argentina Lionel Messi Nigeria Argentina The Albiceleste left it late to book their place in the last 16, with Marcos Rojo grabbing a priceless winner in a battling 2-1 victory over Nigeria Lionel Messi was always “confident” that Argentina would book a place in the last 16 of World Cup 2018, despite leaving things late against Nigeria.The Albiceleste, with just one point to their name, headed into a final Group D fixture knowing that only a win would be enough to keep their dreams of global glory alive.Messi got them off to the perfect start, with a sublime finish inside 14 minutes seeing the Barcelona talisman record the 100th goal at a Russian showpiece. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Victor Moses restored parity from the penalty spot for Nigeria, but Marcos Rojo was to have the last word four minutes from time, with an unlikely hero securing progress in dramatic fashion.Messi told TyC Sports after a thrilling encounter in St Petersburg: “We were confident that we would win this game.“It’s wonderful to have won it this way. It is a well-deserved joy.“I knew that God is with us and he was not going to leave us out. I thank all the people who are here, for all their sacrifice, and all those who are in Argentina who were always with us. The shirt of the national team is above all.”Manchester United defender Rojo found himself in the right place at the right time as Argentina sought inspiration with time running out.His controlled volley, with his weaker right foot, sparked scenes of wild celebration as Jorge Sampaoli’s side survived a huge scare.There is still much work to be done by a side that was held by Iceland and beaten by Croatia, but Rojo acknowledges that anything is possible once knockout competition begins – particularly with Messi looking more like his old self.He told told TyC Sports after booking a date with France on Saturday: “We needed it. Now the Cup begins for us.“Lionel Messi had told the guys he was going to score a goal more than ever.“The goal is for my family and for this group that deserves it. Let’s go Argentina!”
Ligue 1 Depay to be fined by Lyon after training no-show Stephen Creek 15:50 7/4/18 FacebookTwitterRedditcopy Comments(0) Getty Images Ligue 1 Olympique Lyonnais Milan Serie A Memphis Depay Transfers The former Manchester United winger’s future is in doubt, with the club confirming he will be punished for no-showing a session Lyon head coach Bruno Genesio has confirmed that Memphis Depay will be fined after failing to report for training on the first day of pre-season preparations at the Ligue 1 club.Depay, who scored 19 goals in 36 league appearances as Lyon finished third in 2017-18, has been linked with a transfer to AC Milan after hitting a rich vein of form in France.He joined Lyon in January 2017 on a four-and-a-half-year deal after falling out of favour at Manchester United under Jose Mourinho, but his time at Groupama Stadium could be coming to an end. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar At his first press conference of the season, Genesio told reporters: “I’m happy to see [the squad] again. One player out of 27 is missing. It’s Memphis Depay.”He will be punished financially when he returns. He had five weeks of vacation like everyone else.”It is unclear if the 24-year-old’s absence from training has anything to do with attempting to secure a move away from the club.Depay made over 120 appearances before a move to United, but he flattered to deceive, scoring just seven times in 53 appearances.He has also won 38 caps for Netherlands.
A new study conducted by Good.Must.Grow has found consumers are apt to like and buy products from socially responsible companies – but they also question the claims of corporations who say they are committed to the greater good.In the poll of 1,015 Americans, nearly a third of respondents claimed to have sought out socially responsible companies and a quarter said they avoided buying products from a company specifically because it wasn’t socially responsible. A majority (60%) of the study participants said buying goods from socially responsible companies was important to them, though a good deal tended to trump that consideration.That’s good news for those of us pitching cause partnerships to companies. But it’s important to bear in mind another finding: Consumers are skeptical too, and 63% only sometimes trust a company’s claims that it is socially responsible.It’s important for nonprofits and companies to build trust with the right partnerships. Here’s my advice:1. Find the fit. Consumers are more likely to believe and embrace a company’s cause-related efforts if they’re reasonably aligned with their brand. For example, an athletic footwear brand is a better fit for anti-obesity sports programs than a fast food company. Seek out companies with values aligned with your nonprofit.2. Show the money. Make sure your corporate partner practices complete and total transparency about the cause-related efforts. How many dollars went where, to what end? Help consumers see the resulting impact on real world problems.3. Walk the talk. Choose a company that shows it’s a good corporate citizen in how it treats its employees, customers, suppliers, etc. Cause-related efforts that are strictly advertising ploys will spark skepticism. Consumers can smell crass corporate self-interest a mile away.The bottom line? Find the right partner so consumers will embrace the partnership.
It is frequently lamented, but an accepted fact, that attention spans are much shorter than what they used to be. Combining that fact with the knowledge that any time someone is reading your message online, they have email, social media, instant messaging, and other websites competing for his or her attention. It’s easy to see why your message has to be focused and to the point.Keep Presentations Focused to Hold Your Readers’ AttentionYou have a lot of background knowledge about your cause, and much of it should be on your website so that curious or skeptical potential donors can find out what you are really about, why your work is important, and who you serve. Journalists can also be great allies, and making your story easy to discover and interpret can be a big help in getting their attention.On the other hand, when you send an email or make a social media post while fundraising for a cause, you must very briefly emphasize the importance of the cause, state what you want people to do, and include a link to your donations website.Logically, it would seem that providing more information would get better results, but bearing in mind the competition for your readers’ attention, you can appreciate the contrary viewpoint — hit fast and hard.Stories Are Still ImportantStories are an important part of engaging readers, so don’t take this to mean you have to just state dry facts! Do, however, keep your stories brief. It’s tempting to share a lot of history to emphasize just how bad a situation is, but in email and social media you need to tell the story in as few words as possible.Devote a whole page on your website to each case history if you wish. That can be very meaningful to committed donors, but to get them there, you first have to grab their attention and turn them into donors.Graphics Help Summarize StatisticsOne way to provide a lot of information (particularly statistics) easily is by putting it into graphs and charts. Your readers are not likely to be in a math-lesson frame of mind, so again, keep it simple, but share your numbers in an easily interpreted graphic.Make sure to include color in the design, and label all parts clearly so readers who are not experienced at interpreting charts will understand what the data represents.By making the most of a few words in social media and email, you can engage readers, and once you get them to your website, you can provide all the information they want to turn them into committed donors.Network for Good has a blog with more free information on how to be successful at nonprofit fundraising. We also have specialists available to discuss how we can help you get the most out of your fundraising efforts, so contact us today or call 1-888-284-7978 x1.
More information:– Learn more about World Sepsis Day here.– Learn more about the Global Sepsis Alliance here.– Click here for a factsheet on sepsis.– And here for several interesting facts about sepsis.– If you happen to find yourself in Budapest, and want to learn more about Dr. Semmelweis, be sure to visit the Semmelweis Medical History Museum!Share this: Posted on September 13, 2012Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Today is the first ever World Sepsis Day (WSD)! World Sepsis Day is an initiative of the Global Sepsis Alliance (GSA), involving organizations from sixty-nine countries, that aims to call attention to a neglected issue in global health.The overall goal of the Global Sepsis Alliance is to reduce the global incidence of sepsis by at least 20% by 2020 through “promoting good general hygiene practices like proper hand hygiene and clean birthing conditions, as well as improvements in sanitation and nutrition, access to clean water, and vaccination programs for specific patient populations.”What is sepsis?According to the WSD website, “Sepsis is a life-threatening condition that arises when the body’s response to an infection damages its own tissues and organs. It can lead to shock, multiple organ failure, and death, especially if it is not recognized early and treated promptly. Sepsis is the leading cause of death from infection around the world, despite advances in modern medicine like vaccines, antibiotics, and acute care. Millions of people around the world die of sepsis every year.”Sepsis and maternal healthAccording to the World Health Organization, the major complications that account for 80% of all maternal deaths are severe bleeding, infections (sepsis), high blood pressure during pregnancy (pre-eclampsia and eclampsia) and unsafe abortion.The Kaiser Family Foundation (KFF) offers a brief review of the evidence around maternal sepsis:BackgroundMaternal sepsis, also called “puerperal sepsis”, is defined by WHO as “infection of the genital tract occurring at any time between the onset of rupture of membranes or labor and the 42nd day postpartum, in which fever and one or more of the following are present: pelvic pain, abnormal vaginal discharge, abnormal smell/foul odor of discharge and delay in the rate of reduction of the size of the uterus”. This includes chorioamnionitis and endometritis. In the absence of treatment, maternal sepsis may lead to death and serious long-term morbidity such as chronic pelvic pain, pelvic inflammatory disease and secondary infertility.Epidemiology– Maternal sepsis causes at least 75,000 maternal deaths every year, mostly in low-income countries, and accounts for 14% of maternal mortality in Asia and Africa.– For every death there are a number of women who suffer acute and/or long-term morbidity, although data for a precise estimate are lacking.– There are multiple risk factors associated with maternal sepsis including home birth in unhygienic conditions, low socioeconomic status, poor nutrition, and caesarean sections.Learn more from KFF about maternal sepsis here.Ignaz SemmelweisIn honor of the first World Sepsis Day, the Maternal Health Task Force would like to take a few minutes to highlight the accomplishments of a man who some call “the father of infection control.” Others have named him “the savior of mothers.” While still others refer to him as “the unhappy hero.”According to BMJ Quality and Safety:Ignaz Semmelweis was a Hungarian born physician who received his MD degree in Vienna in 1844. In 1847 he was given a 2 year appointment as an assistant in obstetrics with responsibility for the First Division of the maternity service of the vast Allgemeine Krankenhaus teaching hospital in Vienna. There he observed that women delivered by physicians and medical students had a much higher rate (13–18%) of post-delivery mortality (called puerperal fever or childbed fever) than women delivered by midwife trainees or midwives (2%).This case-control analysis led Semmelweis to consider several hypotheses. He concluded that the higher rates of infections in women delivered by physicians and medical students were associated with the handling of corpses during autopsies before attending the pregnant women. This was not done by the midwives. He associated the exposure to cadaveric material with an increased risk of childbed fever, and conducted a study in which the intervention was hand washing.Learn more about Dr. Ignaz Semmelweis on BMJ Quality and Safety here.Unfortunately, his ideas went against the accepted beliefs of the time about the spread of disease—and his peers adamantly rejected his hypotheses. According to Encyclopedia Brittanica, “The years of controversy gradually undermined his spirit. In 1865 he suffered a breakdown and was taken to a mental hospital, where he died. Ironically, his illness and death were caused by the infection of a wound on his right hand, apparently the result of an operation he had performed before being taken ill. He died of the same disease against which he had struggled all his professional life.”Sadly, Ignaz Semmelweis has gone down in history as an “unhappy hero” despite saving the lives of numerous women and being the first physician to prove that hand-washing is a critical intervention for preventing infection. Eventually, though, about two decades after he died, he was given credit for his discoveries. Soon after Pasteur, Koch, and Lister developed significant evidence of the germ theory and antiseptic techniques, the medical community came to realize the significance of Semmelweis’ passion for hand-washing.The Budapest medical school, where Semmelweis once taught, is now the Semmelweis University of Medicine. ShareEmailPrint To learn more, read: