The Consulate General of Argentina, in Mumbai, celebrated the fifth edition of World Malbec Day along with 64 cities and 50 countries around the world, together paying tribute to Argentina’s flagship grape variety-MALBEC.Every year, on April 17, the world commemorates the day when President Domingo Faustino Sarmiento of Argentina transformed Argentina’s wine industry. In Mumbai, the Consul General, Tomas Ferrari hosted an evening extravaganza of sparkling red swigs and a high-energy Argentine Tango performance at the Taj Mahal Palace.According to the Consul General Tomas Ferrari, “Argentina has a reputation of producing the finest wines in the world, especially with the ever-increasing popularity of the Malbec variety. The Argentine wine industry is growing each year, adding acres to vineyards, improved technology to wineries, and innovation in the wine varieties. This has greatly boosted the tourism industry, inviting wine enthusiasts from across the world to its impressive wine tasting routes. Our wineries or Bodegas, as we like to call it, are known to produce best quality wines that transport your senses back to the plantations and landscapes of its making.”Argentina enjoys competitive advantage in the global market where quality at attractive prices becomes the hallmark of fine wine. The country has been awarded with the highest accolades in the wine industry. As for the Indian wine consumer market, increasing urban population and an alternative to hard liquors means wine is becoming more acceptable to women and youth. In fact, the increasing disposable income and craving for a more refined taste by the noveau riche, urbane middle class are also major factors that will see the industry climb to $300 million by 2020.