Production company FremantleMedia UK has launched a new digital division combining the former Talkback Thames digital team with Screenpop, the group’s innovation and mass participation unit.The new division, FremantleMedia UK Interactive, will be headed by Peter Cassidy, former managing director of Screenpop. Cassidy, who will join the company’s editorial board in the UK, will report to Christian Grobel, FemantleMedia UK’s director of strategy and operations.The new division will focus on driving audience engagement with existing and new formats, building on the success of interactive apps such The X Factor’s play-along Tap to Clap. The division will work with FremantleMedia UK Labels and FremantleMedia Enterprises to develop interactive formats and entertainment concept with a focus on mobile and second screen applications, direct to consumer transactions, social media and games. The Screenpop brand will continue as a sub-label of FremantleMedia UK Interactive.
Netflix has localised its service in Israel, introducing local language versioning and billing in local currency, as will as offering Israeli TV shows.Netflix Israel will now be available at ILS29.90 (€7.18) a month. The service is also available via Partner TV, the TV service recently launched by mobile operator Partner Communications.According to Netflix, over 75% of its content in Israel is dubbed or subtitled in Hebrew. Israeli shows on the service include Fauda, Bnei Aruba (Hostages) and Srugim (Devout).Partner Communications has signed a deal with the subscription video-on-demand outfit to make its service available via Partner TV set-tops with a dedicated button on the service’s remote control.Partner plans to run a consumer promotion later this year and will allow its customers to sign up for Netflix via their Partner TV bill.In addition to Partner’s boxes, Netflix is available in Israel via Blu-ray palyers, PCs, game consoles, home theatre systems, smart TVs, Apple TV, and iOS and Android phones and tablets.“We are delighted to offer a more local Netflix experience in Hebrew where members can enjoy a variety of TV shows and movies – everything from globally popular Netflix original series to anime, kids content to stand-up comedies,” said Jonathan Friedland, chief communication officer at Netflix.“Israel knows great entertainment and now it’s even easier to watch the world’s favourite shows on Netflix anytime, anywhere, on any internet-connected device and at the same time as the rest of the world, with all episodes available to watch at once.”